Trust is a key factor in any customer’s purchase decision. PR company Edelman have recently released their 2010 Trust Barometer which highlights that we are now less trusting of business than we have ever been. Within this context we need to try even harder to instill confidence in our online purchase processes.
Here is a list of 20 things you can do to in order to reassure your customers and online:
- Third-part seals or certificates, such as the Verisign logo, are important in reassuring customers that any data input is securely protected by a recognised independent vendor. Make sure that the seals are visible, clickable and present from early on in the sales process.
- Make sure that personal data is visibly submitted securely using HTTPS. This follows from point one, but some websites only transfer the user to HTTPS as they click the button that submits personal data. While this is a secure interaction, the customer cannot verify that it is secure until they click the button.
Greg has over 10 years Recruitment experience in the Irish and US markets. He holds a Diploma in Business, Life Coaching and a Marketing degree. He runs "Careers Coach", helping people with their career transition...
