Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Marketing

21 Tips for Great Ad Copy on Google Ads Search

Have you ever struggled with Ad Copy for Goole Ads? We know how it feels. You have to include all the necessary information into short text ads and make sure they would convert. Due to the limited number of symbols available, it is rather difficult to describe all the advantages of the advertised product/service and […]
5 hours ago 16 Reads share

Business

3 Marketing Productivity Issues and How to Fix Them

In the ’90s, the normal deployment time of a new software feature was around 3 years. Then Agile software development happened. All of a sudden, the timeframe shrank to months and weeks. The productivity of the development process skyrocketed. However, it seems like many other knowledge workers are still lagging behind. If we want to […]
5 hours ago 4 Reads share

6 Dinner Table Setting Steps for Optimizing Your Blog Posts

Writing a great blog post is just like making a fantastic dinner. You spend a lot of time producing remarkable content that you want potential customers to eat up and rave about to all of their friends. Still, the meal isn’t the only critical ingredient to a truly great experience. You need to create a […]
1 day ago 11 Reads share

Is Account-Based Marketing Right for Your Business?

Modern marketing is heavily focused on the use of paid and earned channels to engage with prospects who are looking for the services a business offers. Marketing content is targeted, but the targets are broad because marketers hope to pull a large number of prospects into the top of the sales funnel. Account-based marketing is […]
3 days ago 25 Reads share

All You Need to Know About Ranking for Google Maps in 2019

Google maps provide local businesses with a significant opportunity to market to the local area and the people within it. By ensuring your Google maps marketing is on point, you will create added visibility for your business and in turn more sales. Here are some great tips to do so for 2019. 1) Business Listings […]
4 days ago 43 Reads share

Marketing

Where to Look for Non Expensive Wedding Dresses

Wedding preparations take a lot of time and effort.  They also tend to be costly because there’s a lot of things you have to spend on.  You need to pay for the food, entertainment, décor, and venue. One of the most expensive things you have to spend is the wedding gown.  There are a lot […]
5 days ago 26 Reads share

7 Pillars of Strategic Content That Guarantee Success

Developing a content strategy involves planning our communication to achieve an established goal and maximize the odds of a favorable outcome.  Complications develop when content authors have limited knowledge of the pillars of strategic content.  Each of these pillars ensures a defined purpose, audience-directed message, believable and factual content, strong argument, interaction, audience, and peer […]
5 days ago 28 Reads share

Business

How to Put Your User-Generated Content to Work

I’m pretty sure you have user-generated content, affectionately known as UGC, on your site lying around. This content type comes in different shapes and sizes such as reviews or testimonials from your clients, to name a few. If you’re not putting your UGC to good use, then you’re simply not doing the most of your […]
6 days ago 31 Reads share

How to Improve the Instagram Presence for Your Business

It can be challenging to manage your business and still have time to be active on Instagram. If you are struggling to have a presence on Instagram, then this article is for you. Here is how to go about it: 1. Photo Optimization Be sure to use interesting, attention-grabbing, and clear photos. While Instagram offers […]
6 days ago 28 Reads share

Ultimate Guide to Construction Business SEO

The popular opinion is that small local business, such as construction companies, have a little space and prospect of marketing online. Their marketing strategies were primarily focused on and limited to newspaper ads, yellow pages or maybe even TV commercials. But times are changing and younger generations who need construction services today probably don’t even […]
6 days ago 27 Reads share