Bloggertone

Social media is still being looked at as a waste of time by many businesses.

If you are aiming to win market share from your local market competitors then communicating in local market languages makes sense...

In order to communicate effectively with our target market, we need to know them. Too often we make marketing decisions based on what's important to us rather than what's important to our customers.

I am a member of many Linkedin groups and try to participate as much as possible. Here is a list of the top 30 Irish Linkedin groups by number of members.

For many entrepreneurs, putting marketing materials together can be the most challenging aspect of their business

Because our creativity is like a muscle that we don’t flex very often, it can get a bit flabby...

Everyone in business has an area of expertise. And sharing that expertise is a useful way of enhancing your business offering. If people see you as an expert, it will build their trust in you...

When using Twitter for business, It's important to have a plan so that you have something to measure your results against. In my experience, the individuals and businesses that fail to leverage Twitter effectively...

I thought I’d share my favourite business tools I have used this year. I am amazed at how many amazing products for business are very inexpensive or often completely free. The only challenge is to find them in the first place. Here are my top 5 business tools of 2009.....

Market research doesn't need to be expensive. It can be done very effectively on a shoe-string which is great from a business owners perspective when financing is tight!