Archive for the ‘Marketing Strategy’ Category

Pricing your product or service is an extremely essential issue that every single business owner and sole trader must address. Get it right and you should find yourself dealing with happy customers…

The benefits of content are three-fold; first off, SEO, secondly, branding + tone, and thirdly, interaction.
Use each to tempt not tease your audience.

Metro Bank- appears to have totally ignored the use of Social Media, during their recent launch. Have they missed out on a huge opportunity to create brand awareness and draw in new customers?

JNLR radio listener statistics regularly show that between 85 and 90% of Irish adults listen to radio, many of them daily. Radio gives you…

Aisling Foley has 23 years marketing experience in the IT industry. Before founding…

The article resonated with me as I have often been stuck for words in relation to comments from some of my friends and colleagues when I chat about my work in social media or about some of my controversial posts…

Do you read many blogs? Are you an active blogger? Do you share posts with your contacts?

These days, if you want to keep your star high in the blogosphere, the experts recommend writing a post…

I recently read a very interesting piece of research that highlighted how at least 30,000 businesses…

Those companies simply paying lip-service to the adage that Customers Come First and the Customers are always right need to embrace change head on…