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In order to communicate effectively with our target market, we need to know them. Too often we make marketing decisions based on what’s important to us rather than what’s important to our customers.

We have always been hugely influenced by images and messages. They form the bulk of our guidance system through life, but they are often subliminal. Do you know what your business is telling the world?

Blogs did indeed start off as diaries, but they have evolved to become hubs of opinion…

Everyone in business has an area of expertise. And sharing that expertise is a useful way of enhancing your business offering. If people see you as an expert, it will build their trust in you…

Are you turning your back on customers? I continue to be astonished at the number of businesses that don’t seem to want my custom, despite these hard times. What are you doing to make it clear to customers like me that you’re open for business and ready to help me spend my hard-earned money?

Above all, using language well builds trust among your customers. If your copy is free of basic errors and avoids over-reliance on crutch words…

I thought I’d share my favourite business tools I have used this year. I am amazed at how many amazing products for business are very inexpensive or often completely free. The only challenge is to find them in the first place. Here are my top 5 business tools of 2009…..

Market research doesn’t need to be expensive. It can be done very effectively on a shoe-string which is great from a business owners perspective when financing is tight!

I usually come across many different examples and strategies on how to market products and services on the web…

Given that the strength of your brand is based on the quality of your relationship with your customer, you can build a great brand using little more than ‘blood, sweat and toil’.