Bloggertone

In the course of marketing my new ghost-blogging service, The Blog Whisperer, I’ve discovered that  blogging is a confusing concept for many businesses. A blog is still seen as a diary for navel-gazers. Certainly, as far as business is concerned, it’s a soft marketing tool. But it can bring subtle, powerful benefits.

Blogs did indeed start off as diaries, but they have evolved to become hubs of opinion on topics ranging from politics to philosphy to literature. And in the business world, they can provide snapshopts of a business, its day to day activities and inner workings.

Blogging is not a replacement for a website or other promotional materials, but it does bring practical benefits to your business. If you have a website, it will increase your level of traffic. When you write a blog, you’re adding fresh content all the time, which in turns makes it easier for Google to pick up your site and place it higher in the rankings. If you don’t have a website, a blog is an inexpensive way to launch yourself onto the Internet.

The other big benefit of a blog is that it allows you to develop a direct relationship with your customers. It’s a chance for you to tell them how using your products or services will benefit their lives, whether this means saving them money, boosting their wellbeing, or simply helping your special occasions go off with a bang. You can keep them up-to-date with developments in your business as they happen, rather than waiting until you do a website revamp.

Blogging creates a viral effect. Customers will appreciate your great tips for choosing a perfect wine or making the most out of Facebook. They’ll also discuss your business amongst their friends, which enables you to tap into the power of word of mouth. And they’ll use your blog as part of their decision-making process. In my case, Shiro Media decided to use my copywriting services after reading some blog posts I had written about the nuts and bolts of the English language.

People worry that a blog will suck up all their time. But three or four paragraphs is the very longest that a blog is likely to be. Depending on your business, a paragraph with a picture could be all you need to attract readers. Blogs suit businesses with a creative bent and service-orientated businesses. including wine merchants, life coaches and clothing designers.

The Internet is full of places to host your blog: Wordpress and Blogspot are among the most commonly used. You should be able to create a facility for a blog within your website, so that all a customer needs to do is click on a Blog button to avail of your wisdom. And of course, if you have expertise in the world of business or marketing that you want to share, Bloggertone is a pretty safe bet!

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