Two innovative ways to market your brand and products

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Two innovative ways to market your brand and products

by Fred Caballero on December 1st, 2009 | Comments

(5 votes, average: 5.00 out of 5)

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I spend a lot of hours online and come across many different examples and strategies on how to market products and services on the web.

I usually bookmark those that are really innovative, creative and full of value for immediate or future reference.
Today I want to share with you two brilliant ones:

Gary Vaynerchuk

Gary is a serial entrepreneur that has made out of his Wine Library TV a multi-million dollar business. Along with that success, he built a massive self-brand, so powerful that his advice and content became very valuable.

He recently launched a great book called “Crush it” (Tips and strategies to leverage the power of the web to grow your business).
When I went to his site www.garyvaynerchuk.com , I realised that his book had a dedicated website called: crushitbook.com (A better way to make the users focus their attention in that specific product, right?)

crush it

Through this site, he sells “the experience” and constantly leverages the power of video to communicate the concept even better.
Finally, you arrive to a page where Gary presents 4 irresistible offers and each one of them have their short, explanatory video. What a brilliant idea!!!! I thought.. if I was a writer I would IMMEDIATELY use a similar technique to spread the value of my book and story and have my audience engage with me (the author) more and more. Click on the image below to have a closer look at what the offers are…

IKEA, Sweden

I found this campaign extremely cool. I won’t say much since the video explains the story perfectly well.

This is a very innovative, creative and FREE. It’s a way to leverage the web (in this case, Facebook) to reach thousands of users and engage them with your brand and products…

What do you think about these examples?

Feel free to share any other examples of innovative marketing in the comments below

Best

Fred

(5 votes, average: 5.00 out of 5)

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Category: Branding, Online video, Social media Marketing

Tags: gary vaynerchuk, ikea sweden, innovative marketing, promote your brand, Social media Marketing

The Author: Fred Caballero

Fred is a Web Project Manager and Social Media Consultant at Channelship web agency. He is responsible for leading web projects and conducting social media training and strategy for companies. He is also a Co-Founder here at Bloggertone.com http://www.channelship.ie

Add Your Comment

marynew

Hi Fred

I really like the IKEA video - both really simple and really smart use of social media. Thank you for bringing these inspirational examples to us - now of to get the brain cells working to focus all this inspiration!

Mary

unacoleman

Excellent - thanks Fred. @ubfid
Fergus O'Rourke, in Cork is a very nice example. I did suggest to him that he might be interested in blogging on bloggertone on one of his areas of expertise - defamation in the online space.

Fred

Cool!! great stuff Una. Thanks.
It'd be great to have someone to start blogging about those topics indeed...

unacoleman

Thanks for highlighting these case studies Fred. At the moment I'm looking for examples of effective use of SMM in the legal profession. Any good examples, thoughts?

Fred

Thanks Una.
I don't remember any of these specific case studies out the top of my head now but these three bloggers could point you in the right direction:

1) http://socialmedialawstudent.com/
2) http://legalsocialmedia.com/
3) http://www.legalsearchmarketing.com

Best
Fred

Fred

Can't agree more Barney. You can definitely tell that IKEA and Gary did the homework, it's the key to success. They knew already (before executing) that it was going to look good and be successful :)

barneyausten

Thanks for the post Fred. I've read Gary as well and see the significant branding he has created using the methods you describe. The IKEA one is clever as well. Video is an innovative (and free!) way of marketing your business. Random video's cast up without any sort of plan in terms of what your business might want to get out of it is not any good though - there needs to be a game plan for how you want to use video to achieve a "result" - whatever that may be.

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