Overseas communities have long played an important role in the economic development of their home countries. This month sees the launch of the OneVietnam Network…
Posts Tagged ‘localisation’
Diaspora and Web 2.0: A New Social Network for Vietnamese Communities Worldwide
by on June 23rd, 2010 | Comments
Category: International Marketing, social media
Tags: diaspora, Globalisation, Globalization, International Marketing, international networking, internationalisation, internationalization, localisation, social media, Viet Kieu, Vietnam
International Marketing Checklist
by on May 24th, 2010 | Comments
Category: International Marketing, Strategy
Tags: Brand building, company blog, Direct email marketing, export growth momentum, go-to-market strategies, integrated marketing approach, International Marketing, international marketing promotion, internationalisation, internationalization, localisation, localization, marketing checklist, marketing collateral, Marketing manager, Marketing Tools, new market entry, target customer base
Once your initial research indicates that there is a gap in the market for your product or service in your intended market destination, your next step is work on your international marketing checklist.
Signs, Symbols and Social Media – Is There An International Visual Language of the Web?
by on May 3rd, 2010 | Comments
Category: International Marketing, social media
Tags: Flags, Globalisation, Globalization, Information Architecure, International Marketing, localisation, localization, Maps, social media, Website development
Images, graphics, video and pictures – so our marketers and designers tell us – are what create the biggest and most lasting impression on customers. However, when we talk about developing an international online presence, we mostly think about translating or developing text content.
To translate or not to translate? That is the question
by on March 3rd, 2010 | Comments
Category: International Marketing, Strategy
Tags: global, International Marketing, localisation, localization, market expansion, marketing, marketing materials, tranlsation, website translaion
If you are aiming to win market share from your local market competitors then communicating in local market languages makes sense…
Winning International Business with the Web
by on November 20th, 2009 | Comments
Category: International Marketing, Strategy
Tags: going global, international case studies, international footprint, international marketing strategies, internationalization, localisation, online marketing, online metrics
Lessons from the IIA’s (Irish Internet Association) International Strategy Working Group half day conference on Winning International Business with the Web on November 18th in Dublin. The conference focused on a mix of practical sessions…
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