If you are aiming to win market share from your local market competitors then communicating in local market languages makes sense…
Posts Tagged ‘localisation’
To translate or not to translate? That is the question
by on March 3rd, 2010 | Comments
Category: International Marketing, Strategy
Tags: global, International Marketing, localisation, localization, market expansion, marketing, marketing materials, tranlsation, website translaion
Winning International Business with the Web
by on November 20th, 2009 | Comments
Category: International Marketing, Strategy
Tags: going global, international case studies, international footprint, international marketing strategies, internationalization, localisation, online marketing, online metrics
Lessons from the IIA’s (Irish Internet Association) International Strategy Working Group half day conference on Winning International Business with the Web on November 18th in Dublin. The conference focused on a mix of practical sessions…
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