This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market….
Posts Tagged ‘internationalization’
Competitive Analysis Blog 3: The role of pricing
by on January 29th, 2010 | Comments
Category: International Marketing, Strategy
Tags: competitive intelligence gathering, competivive anlaysis, internationalisation, internationalization, new market entry, pricing strategy
The Brits vs the Americans – spot the differences
by on January 20th, 2010 | Comments
Category: International Marketing, Strategy
Tags: cross cultural, foreign market, going international, international business, international clients, international expansion, international footprint, international market research, International Marketing, international marketing strategies, international markets, international penetration, internationalisation, internationalization
Working cross-culturally definitely has its rewards, but it’s important to make efforts to understand the differences between your own habits and the expectations of those where you are doing business.
Winning International Business with the Web
by on November 20th, 2009 | Comments
Category: International Marketing, Strategy
Tags: going global, international case studies, international footprint, international marketing strategies, internationalization, localisation, online marketing, online metrics
Lessons from the IIA’s (Irish Internet Association) International Strategy Working Group half day conference on Winning International Business with the Web on November 18th in Dublin. The conference focused on a mix of practical sessions…
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