Bloggertone

If you are aiming to win market share from your local market competitors then communicating in local market languages makes sense…

Irish businesses tend to first target marketing when it comes to cutting costs, although academic findings suggest they should do the very opposite to survive the recession and thrive thereafter.

This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market….

Working cross-culturally definitely has its rewards, but it’s important to make efforts to understand the differences between your own habits and the expectations of those where you are doing business.

Analysing how your rivals have “set out their stall” not only enables you to assess how high the risk of new market entry is for you, but also how best to respond.

When a great number of our target customers are members of an Industry Organisation, then doesn’t this make them an ideal partner?

Having the right metrics in place is fundamental to determining the success of your channel strategy, the performance of your channel partners and in building that all important trust.

Lessons from the IIA’s (Irish Internet Association) International Strategy Working Group half day conference on Winning International Business with the Web on November 18th in Dublin. The conference focused on a mix of practical sessions…

Whilst success within a domestic setting may point to overseas expansion as a natural next step, management should not simply assume that it can supplant its current business model within a new setting and run with it.