Comments on: Competitive Analysis Blog 3: The role of pricing http://bloggertone.com/global/2010/01/29/competitive-analysis-blog-3-the-role-of-pricing/ Fri, 16 Jul 2010 20:30:29 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Tweets that mention Competitive Analysis Blog 3: The role of pricing | International business strategy | going international -- Topsy.com http://bloggertone.com/global/2010/01/29/competitive-analysis-blog-3-the-role-of-pricing/comment-page-1/#comment-125 Tweets that mention Competitive Analysis Blog 3: The role of pricing | International business strategy | going international -- Topsy.com Sun, 31 Jan 2010 07:12:11 +0000 http://bloggertone.com/goinginternational/?p=236#comment-125 [...] This post was mentioned on Twitter by Ina O' Murchu, Greg Fry, Barney Austen, Micheal Nagle, Una Coleman and others. Una Coleman said: Tnx 2day 4 RT & comments on pricing strategy: @bloggertone, @careerscoacheu, @whatswhat_sian, @produdctful, @ina, http://bit.ly/diikaK [...] [...] This post was mentioned on Twitter by Ina O' Murchu, Greg Fry, Barney Austen, Micheal Nagle, Una Coleman and others. Una Coleman said: Tnx 2day 4 RT & comments on pricing strategy: @bloggertone, @careerscoacheu, @whatswhat_sian, @produdctful, @ina, http://bit.ly/diikaK [...]

]]> By: Niall Devitt http://bloggertone.com/global/2010/01/29/competitive-analysis-blog-3-the-role-of-pricing/comment-page-1/#comment-132 Niall Devitt Sat, 30 Jan 2010 19:01:21 +0000 http://bloggertone.com/goinginternational/?p=236#comment-132 Una, add this post to your others and you are now starting to develop a really comprehensive series. I'd love to hear your opinion but pricing is one area where I believe many businesses get it wrong? I can think on one example of a start up that priced its product way too cheaply at the start in an effort to gain some market share (Ireland) This strategy worked for a period of time but eventually came back to bite the company hard, as the lack the margin didn't allow them to reinvest in the biz so as to support lots of new customers. The damage that was done to their reputation was unfixable in the short-term. Una, add this post to your others and you are now starting to develop a really comprehensive series. I'd love to hear your opinion but pricing is one area where I believe many businesses get it wrong? I can think on one example of a start up that priced its product way too cheaply at the start in an effort to gain some market share (Ireland) This strategy worked for a period of time but eventually came back to bite the company hard, as the lack the margin didn't allow them to reinvest in the biz so as to support lots of new customers. The damage that was done to their reputation was unfixable in the short-term.

]]> By: uberVU - social comments http://bloggertone.com/global/2010/01/29/competitive-analysis-blog-3-the-role-of-pricing/comment-page-1/#comment-123 uberVU - social comments Sat, 30 Jan 2010 12:08:11 +0000 http://bloggertone.com/goinginternational/?p=236#comment-123 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by unacoleman: Role of pricing: u need 2 confirm whether u r pitched n right ball park within ur overseas mkt segment(s) http://short.ie/2mcvt6... Social comments and analytics for this post…

This post was mentioned on Twitter by unacoleman: Role of pricing: u need 2 confirm whether u r pitched n right ball park within ur overseas mkt segment(s) http://short.ie/2mcvt6...

]]> By: Niall Devitt http://bloggertone.com/global/2010/01/29/competitive-analysis-blog-3-the-role-of-pricing/comment-page-1/#comment-124 Niall Devitt Sat, 30 Jan 2010 11:01:21 +0000 http://bloggertone.com/goinginternational/?p=236#comment-124 Una, add this post to your others and you are now starting to develop a really comprehensive series. I'd love to hear your opinion but pricing is one area where I believe many businesses get it wrong? I can think on one example of a start up that priced its product way too cheaply at the start in an effort to gain some market share (Ireland) This strategy worked for a period of time but eventually came back to bite the company hard, as the lack the margin didn't allow them to reinvest in the biz so as to support lots of new customers. The damage that was done to their reputation was unfixable in the short-term. Una, add this post to your others and you are now starting to develop a really comprehensive series. I'd love to hear your opinion but pricing is one area where I believe many businesses get it wrong? I can think on one example of a start up that priced its product way too cheaply at the start in an effort to gain some market share (Ireland) This strategy worked for a period of time but eventually came back to bite the company hard, as the lack the margin didn't allow them to reinvest in the biz so as to support lots of new customers. The damage that was done to their reputation was unfixable in the short-term.

]]> By: unacoleman http://bloggertone.com/global/2010/01/29/competitive-analysis-blog-3-the-role-of-pricing/comment-page-1/#comment-122 unacoleman Fri, 29 Jan 2010 15:39:59 +0000 http://bloggertone.com/goinginternational/?p=236#comment-122 Many thanks to all for your contribution and retweets. Keep them coming. Add some of your own experiences. Many thanks to all for your contribution and retweets. Keep them coming. Add some of your own experiences.

]]> By: barneyausten http://bloggertone.com/global/2010/01/29/competitive-analysis-blog-3-the-role-of-pricing/comment-page-1/#comment-121 barneyausten Fri, 29 Jan 2010 06:48:03 +0000 http://bloggertone.com/goinginternational/?p=236#comment-121 Hi Una. Excellent post as always. Competitor analysis plus review of our value proposition has given us our pricing model for when we launch. Hi Una. Excellent post as always. Competitor analysis plus review of our value proposition has given us our pricing model for when we launch.

]]> By: iomurchu http://bloggertone.com/global/2010/01/29/competitive-analysis-blog-3-the-role-of-pricing/comment-page-1/#comment-120 iomurchu Fri, 29 Jan 2010 06:38:28 +0000 http://bloggertone.com/goinginternational/?p=236#comment-120 Don't forget to get an understanding of your prospects budget as well. <br> The best pricing model in the world won' get you far unless they have a budget to match. Don't forget to get an understanding of your prospects budget as well.
The best pricing model in the world won' get you far unless they have a budget to match.

]]> By: fred http://bloggertone.com/global/2010/01/29/competitive-analysis-blog-3-the-role-of-pricing/comment-page-1/#comment-119 fred Fri, 29 Jan 2010 05:23:23 +0000 http://bloggertone.com/goinginternational/?p=236#comment-119 Fantastic post Una. I'm sure this will open the eyes of many business owners.<br>It took us some good time understand our pricing structure (not because it's complex but because it was time consuming putting all the service quality bricks in the right place) and also "quality Vs premium".<br>As you suggested, we figured it out as you suggested: analising our competitors but especially leading companies in the same field abroad. This was crucial for us. An good exercise that I recommend to every business owner... Fantastic post Una. I'm sure this will open the eyes of many business owners.
It took us some good time understand our pricing structure (not because it's complex but because it was time consuming putting all the service quality bricks in the right place) and also “quality Vs premium”.
As you suggested, we figured it out as you suggested: analising our competitors but especially leading companies in the same field abroad. This was crucial for us. An good exercise that I recommend to every business owner…

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