You’d probably be hard-pressed to find a business owner that set out to have a “mediocre” or “marginally successful” business. Even so, the prospect of trying to create that amazing business we all strive for may seem daunting, or downright impossible.

Transformation, One Step at a Time

A – Accentuate Your Strengths

This applies not only to selecting your niche, but also to the manner in which you approach your business. Focusing your efforts on a market in which you are both well-versed and interested will play a large role in your eventual success. Your natural enthusiasm for the subject matter will reflect in your interactions with clients and employees.

M – Maverick Mindset

Entrepreneurs by their very nature possess a maverick mindset – they chart their own course and blaze their own trails toward success. Never willing to accept the status quo, these exceptional achievers often challenge traditional thinking in order to create new and inventive products and solutions. They are the pacesetters and the ones to watch.

A – Attentive

Z – Zero in on Your Best Prospects

I – Intuitive

N – Nurturing

The idea of nurturing your customers is perhaps best illustrated in Go-Givers Sell More, by Bob Burg and John David Mann. The message of the book is that the more you give, the more you have. Despite the fact that it flies in the face of conventional reason, it works.

G – Galvanizing

Lessons from Childhood...

Let’s not get carried away or be intimidated by the word AMAZING. It’s not that difficult, it’s about attention to detail, to the little things.

Here’s my Top 5 + 1 list of the simple things that add up to being amazing.

Put on your make-up and glad rags

Make your website attractive, interesting and easy to browse
For most businesses these days, the website is their shop front.  Ask yourself, will it grab the eye of your prospects and potential customers?  Are they likely to take a second glance, open the door and step in?

Think:

• Short and sharp messaging
• Attractive graphics
• Clear navigation
• Calls to action
• Fresh content

Simple things: limit the number of bullets: use a √ for bullets instead of • or any other symbols. It seems we like the √ best.
Too bad I can't demo on wordpress content management system.

Get Found

Stand up and wave at those looking for you. Don’t hide under a bushel.  Get your SEO sorted.

Do your key word research: use google’s free tools. Make everyone in the company aware of your key words: be conscious when you are producing online content of your keywords and use them.  Get keyword density!

www.websitegrader.com is a great tool to help you assess the marketing effectiveness of your website and your ranking versus your competitors.  Get the loop going: run the report, implement their recommendations, run the report.  Watch your ranking improve.

Simple things: make sure you complete your metadata – your page titles and meta descriptions for each page.

Get Social

Social networking OR Social Media Marketing
I’m not going to get into the whole debate on marketing versus networking. How you chose to use all these fantastic social platforms is your business, literally and figuratively.  Suffice it to say, Facebook (the company) is focused on ad revenue generation: more and more people are joining Facebook, Twitter and Linkedin and using them to build brand and name awareness for their businesses.  Don’t forget, there are lots of people out there searching for solutions and YOU, all the time.

Simple things: set up a Linkedin Group for your business.  Invite all your clients, prospects and staff to join. Use it to offer discounts, special deals to this group: to broadcast any company news, product upgrades.  Get some discussions going.

Use the search function on Tweetdeck and the # tag.  Check out how your competitors use it.

Answer the phone: be polite and friendly

In other words, offer great customer service.

Simple things: don’t automatically assume your staff are good on the phone. Many are not. Many hate answering the phone.  Have a section on answering the phone as part of new staff induction.  Do some role play. Explain that it is expected that all staff pick up the phone when necessary.  Write some phone scripts!

Be Visible

Those who are visible get noticed! The current economic climate has all sorts of people out on the streets, networking, attending events, reeling off their one minute pitch.  This is great.  For many, it’s not a natural skill and it would be a lot easier to go home and flop on the sofa after a hard day’s work.  Persevere.  It gets easier. Relationships will form and build.

Simple things: ask first what someone does: then, tailor your pitch to how you think it might relate to his/her business.  If it doesn’t don’t flog a dead horse.  Move on, unless you’re having fun.  Enjoy the conversation, then move on.

Think Global, Act Local

Finally, if you are working in a global market place or international markets you need to apply the above in each market.

Go on, be amazing every day.

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This post is part of the HP SugarTone contest: “Making your business amazing”, sponsored by Hewlett Packard

As I referred to on a previous post (LinkedIn? Locked Out More Like) many people join LinkedIn because they have heard it is an important place to be. But with no real knowledge about how LinkedIn really works a large number of users fail to reap the real benefit of LinkedIn. As  a business professional LinkedIn is a great personal branding tool, a fantastic way to network, nurture existing business relationships and even source and develop new business opportunities. So it may be worth investing more time in developing your LinkedIn profile and demonstrating why you are “Amazing” at doing what you do!

Here are 15 things to make you look more Amazing on LinkedIn:

1. Make sure your profile is 100% complete. (Good photo and well written bio). Spend time writing your summary. Make sure it clearly explains what you do and highlights your experience. Ensure that it will attract the attention of your prospective customers and make you as an individual stand out above your competition. Invest in a professional photo that represents the “business” you. (No Facebook style photos!)
2. Make sure you have a unique LinkedIn URL and add it to your business cards and email signature. Eg.  http://ie.linkedin.com/in/gregfry
3. Why not rename “My Company” to the name of your company eg. “Careers Coach Website” and add your Twitter, Blog or even a link to your Facebook Business page (if appropriate) to your profile.
4. Rearrange your Linkedin profile to stand out. You may want your “Amazing” blog to be towards the top of the page and not at the bottom. Here is a link to show you how to move you sections around - http://www.youtube.com/watch?v=EG6nJ_SVg
   
5. Update your status once or twice per day. Every time you update your status on LinkedIn it shows up on your connections feed. So regular relevant updates can ensure that you will not be forgotten by your connections. NB. Warning -Too many updates can have a negative effect and may annoy the very people you are hoping to impress. I would suggest that you never link your Twitter account to update automatically with LinkedIn. I recently “disconnected” with an individual whose status was updated 20 + times a day via Twitter and discussed irrelevant info such as what he was having for dinner.
6. Always personalise your LinkedIn invitations. If you want to connect with someone show them the courtesy of writing a personalised invitation telling them why you want to connect and what value you can offer them.
7. Convert as many business contacts on your offline database online to LinkedIn. Every relevant business card you receive, take the time out to connect with them on LinkedIn.
8. Build up a number of quality recommendations. Ask every happy customer or client to recommend you. Many people’s recommendations are limited to work colleagues and friends. These recommendations are far less impressive than ones from your customers.
9. Join and participate in relevant Groups. Eg. If you are an expert in Environmental Engineering find groups in that sector. You will never get noticed unless you participate in the group. Start discussions, share your blog posts, ask questions and comment on other people's posts. Be Amazing and showcase your expertise.

10.  Demonstrate your capability by answering questions.

11.  Add slides or even video to your LinkedIn profile using Slide Share. (www.slideshare.net) or Google Docs. You could really stand out by adding a professional Video showcasing your talent to your profile.

12.  Use the Events section to find relevant offline events. LinkedIn may be an online social media site, but it is one of the best resources for finding local industry specific business and networking events. Tip - If you have good connections a great way to find events is to click on the “See Events Your Connections Are Attending” link.

13.  Demonstrate knowledge by recommending books. What are the “Amazing” books about business or your industry that you have read? Why not be associated with them by endorsing them on your LinkedIn profile?

14.  Drive traffic to your website by adding a Blog feed to your profile.

15.  Nothing in business will every beat face to face interaction. Make a conscious effort to meet influential connections off line. Our online relationships are often strengthened by off line meet ups.

What other tips would you suggest to the Business Professional that wants to look “Amazing” on LinkedIn?

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This post is part of the HP SugarTone contest: “Making your business amazing”, sponsored by Hewlett Packard

So, how to make a business amazing?  I can spout off the A-Z of Business Studies I learnt many years ago but honestly it was over 20 years ago and I can’t remember it all now.

I have been involved with the successful 020 London for the last six years and recently I have worked hard to help set up Whatswhat.ie and put that on the right path for future success. So from that basis I will just make a few suggestions that I think will help a business have a standing to hopefully become successful and maybe even amazing. Obviously there are so many outside factors that can help or hinder but maybe if you have these basic principles you’ll have a good footing.

Hard Work

Be prepared to work very hard, especially in the set up of the business and subsequent first few years. Having your own business is miles apart from working for someone else.  You never stop thinking and even dreaming about the business – new ideas, better strategies, more fluid procedures plus lots more. A good friend of mine once suggested that everyone should run their own business for at least two years to realise the hard work that has to go into it and make you appreciate what your boss is going through.  I previously wrote “Working Nine to Five, What a Way to Make a Living!” and I still stand by that in respect to being prepared to work far more than nine to five if you want your business to be successful.  Hopefully the overtime and hard work doesn’t last too long of course.

Delegation

Ensure the owners and staff work to their own strengths and expertise. Don’t waste time trying to do something that someone else can do far better and quicker. If you’re good at sales concentrate all your efforts into that. If you’re good at logistics, accounts, administration etc then stick with those. This is ideal if more than a one-man-band business however you can outsource if needs be.  If accounts or admin is your worst nightmare then why try and wade through it for a week when someone else can do it in a day? Your time can be better spent doing what you are good at and could therefore cover the possible expense of outsourcing.  As a very simple example when I lived in Dublin and just doing sales from home for 020 London I used to have a cleaner plus get my shopping delivered.  Thus saving me at least six hours a week – in those six hours I could have earned a lot more than I was paying the cleaner or delivery cost. Also avoiding the horrible chores which was a bonus

Efficiency

Always do your best to be efficient. Customers love it and it gives you pride in your work.  I have been called many things regarding my work ethics (and on a personal basis I’m sure) but the main consensus is that I am quite “anal” in getting things correct – spelling and grammar, accounts balancing to the penny (is there any other way?), rules and regulations adhered to, etc. If you can have pride in your work then other people will see that too and that can’t be bad, can it?

Belief

Finally, believe in your business and colleagues completely. If you don’t believe then how can you expect customers to believe in it?  The whole Positivity versus Negativity comes in here – law of attraction. It’s quite obvious to me that if you are being negative about something then other negative things tend to happen. And of course the opposite for positivity bringing all good things. Well that’s what I have found the majority of the time and I’m sticking to it.

I think with these fundamentals in place if you have a viable business idea then this should give you a good basis to work from.  There is so much more to cover which is why books have been written on this topic many times over. Financing, PR, advertising, costs, market, pricing... The list is endless but I hope my basics make sense. I’m sure you’ll let me know.

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Generation Y, also known as the Millennial Generation, Generation Next or Net Generation. Characteristics of this generation vary by region, depending on social and economic conditions.

However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. Is your business engaging online with Gen Y? Do you have a presence to attract students, graduates-the possible future hire of your company?

It’s September. Universities and schools are back in action and those graduating this year will kick start their career hunt. My guess is that they will take this hunt into the online domain of social media interaction. They will seek your company out! Do you have a social media or new media marketing campaign in place, do you have a plan to engage online with the future of your company?

With Gen Y making up 30% of Internet users how can you liven up your marketing plan to keep this audience demographic engaged. Do you utilize your company website to the best of it’s ability? Are you present on Facebook, Twitter, LinkedIn, BraveNewTalent, YouTube? Connecting to them through these channels will give them more of a personal connection and will also give opportunity for customers to recommend your business to their friends. From a candidate perspective how cool would it be to get the opportunity to engage with your HR team or even marketing team through online interactions and conversations? How cool would it for you to understand this audience, engage with them and identify potential hires?

Companies need to gauge entry into a market by investing more time in identifying trend makers/trendsetters among Gen Y as a target group. Gen Y may not only be your future employees, they may be your future customers.

Regarding your presence on social media platforms ask yourself the following:

• Do you have a dedicated team member managing your social media strategy? If so, are they familiar with Gen Y
• Are they social media savvy themselves?
• Are you taking part in dedicated discussions online to engage?
• Is your company branding attractive, consistent-do you stand out amongst your competitors?
• Do you update these platforms on a regular basis?
• Do you have buy in from the business regarding social media?

Take your online campaign offline also. Get out and meet Gen Y. Be a proactive member of the University programmes. Engaging with your future audience will make your business amazing! I am a fan…..are you?

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This post is part of the HP SugarTone contest: “Making your business amazing”, sponsored by Hewlett Packard

Last week I attended an exclusive sneak preview of the Worky Network

It's basically a LinkedIn/ Ning type platform with the huge difference that is aimed at all types of professionals and not mainly at the "Corporate type".

It seemed very powerful in terms of connecting job seekers with employers, and also quite good in relation to showcasing your profile as an individual or company.

While the platform's direction is yet to be defined, I can tell you that, so far it's got great Analytics (you can even view the IP address of the people that view your profile) and that they are working on maximising the SEO side of things (people Googling your profile should find your Worky url within the first results).

Anyways, check it out for yourselves, it's free to join

Oh! The Worky crew have kindly offered the Bloggertone readers one month’s free premium membership.

Simply follow this link http://www.worky.com/register/promo and enter the code: worky for your work life

Here's an interview by the guys over at Simply Zesty, were they chat with the founder Ray Nolan.

Click here to view the embedded video.

This is part 2 of a two-part post about what makes a "real" small business owner and how trying to live up to messages given to us by others may not actually support our best performances and leave us feeling overwhelmed and indequate. This post focuses on the strategies to support getting comfortable with your way of leading and managing your SME.

In the first part of this post, I talked about how learning to play the bass guitar has parallels to developing one's identity as a small business owner. I trained as a musician for most of my life so I knew that learning to play an instrument would include hard work, repetition, and the  inevitability of sounding really awful some days. And like the messages we receive about what makes a "real" business owner, there are loads of messages about what a "real" bass player sounds like. Most forums focus on the virtuosity of bass players like GeddyLee (Rush), Flea (Red Hot Chili Peppers) or Victor Wooten (bass playing genius). While they are definitely inspiring, it's also good to take a look at another style, more like Adam Clayton's (U2) style where he complements the other voices in his band with bass lines that add texture or harmony to the whole song. Now, I'm not saying that the others don't do this. They certainly do! What I am saying is that it is easy to get caught up in messages that tell you that you must play your instrument in one particular way without consideration as to whether this even fits your style and your intent.

Defining one's style as a business owner is essential. It is about developing the part of your identity that you call "business owner." When you try to fit into a mould of another's making, it can leave you feeling scattered. You're not really one thing or another. It can even create a cognitive dissonance that feels quite painful! Like a novice bass player studying scales and basic harmonic and rhythmic patterns, get clear about what is basic for you and your organisation.

Consider these questions as a way to practice the scales and harmonic or rhythmic patterns of your business:

• What is the basic purpose of your business? Re-commit to the reason you founded your business. Often our businesses evolve as they maure and we modify the original reason. Re-dedicate yourself to the revamped purpose.
• How about your business model? Service providers are wondering if  they must augment their offerings with products while product-based organisations are wondering if they must add consulting or coaching services. What is your experience? Analyse your metrics to see if your business model needs any tinkering or if it is humming along nicely.
• What role do you really have as business owner? It may be time to step out of being the number one technical expert and develop the skills to be CEO-like. And yet, you may be stronger as the technical expert and it's time to hire or promote someone who is more talented at operations or leadership.
• What do you need to do to keep the revenues at least stable and at most growing? Review your actual money makers. There are times when we need to let go of a service or a product that doesn't contribute to our bottom lines. Also assess if it is time to let go of  new ideas and return to your basic offering.
• How do you want to handle your mistakes? Most of the mistakes you make do not destroy your business. It's easy to imagine that catastrophes lurk in the background but they aren't as frequent as we imagine. After you've acknowledged your emotions, ask yourself what you can learn from the situation. As a colleague often reminds me, "make new mistakes."

Becoming the "real" business owner you want to be is about tuning out any messages that trigger a scattered feeling. Listen to who inspires you as you build the business you want. There is no right or wrong. Yes, there are lots of messages about what is "real." But, who is to say what is the "real thing? That's why there are different styles of playing bass. Maybe you're a business owner who is adept at  a down and dirty sound that just grabs your customers in the gut and they form a tribe. You might be more 50's style rock and roll and your customers appreciate the conservative nature of your firm. The bottom line? Define your style as a business owner and "make your own kind of music."

What do you "sound" like as a small business owner?

What questions challenge your identity the most?

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This post is part of the HP SugarTone contest: “Making your business amazing”, sponsored by Hewlett Packard

Have you had to reduce your marketing spend?

Are you trying to build the profile of your business on a budget?

Do you want your business/you/your products/your services to be featured in newspapers and magazines that are read by your target audience?

This is how I did it with my company Garrendenny Lane - a small company that was selling interior design consultancy plus designers fabrics and wallpapers and is now creating a new website to target UK, US and Irish customers with home accessories, wallpapers and fabrics, and gifts.

Towards the end of 2009, I decided I needed to put more work into offline marketing.  Since commencing my blog in January 2008, I had estimated that blogging brought in about 40% of business in 2008 but it was more difficult to monitor its effectiveness in 2009.  During 2009, the unique visits to my site had increased from 2,500 per month in January to 10,000 in December - largely as a result of writing blog posts, using Twitter from March 2009 and Facebook from September 2009.  I was happy with my online publicity campaign, yet acknowledging that it needs tweaking and changing from time to time, I wanted to improve the offline profile of my business.

Step 1:

Find a unique selling point - your USP.  If you are finding it hard to come up with something, look at what is being said about other businesses - do you do it better or differently?  We often see a USP as something that is unattainable whereas with some brainstorming and some research, it could be right under your fingertips.

I negotiated exclusivity with two up and coming wallpaper and fabric designers, both of whom design and produce high-quality products.  The reason I asked for exclusivity was simply so that I could use it in a press release.

Step 2:

Use Media contact, Przone or Irish Press Releases or send the press releases directly to the editors or journalists in your preferred publication

I actually won (on Twitter) a voucher to send a free press release through Media Contact which also meant I could target particular publications.  I featured one of my exclusive ranges within the press release. The result was that 5 journalists contacted me looking for more high-res images and all five featured the wallpapers - hence Garrendenny Lane got coverage in House and Home, Image Interiors, the Home supplement of the Sunday Times, Munster Interiors and the Sunday Business Post.  The editor of House and Home magazine even emailed me and came for a chat and a cup of tea one afternoon.

Step 3:

Keep those contacts - use them again when you have something new. Make life easier for the journalists by providing them with news of innovative or new products and trends.

Whenever I have new products now or a new exclusivity deal, I email these journalists. 3 of them have repeatedly featured my products within their pages or their publications. I always send a quick email too to say thank you!

Step 4:

Let your offline and online marketing complement each other.  Celebrate your offline mention by scanning it onto your Facebook page.  Create a press page for your website and insert all the press features there.

I always highlight my offline features on my blog, face book and twitter. I find that journalists sometimes contact me for images or information having read one of my blog posts or having seen an offline feature elsewhere.

Step 5:

Don’t expect miraculous results from one mention. In my opinion, PR is about keeping up the profile, keeping the business in people’s minds too so that when they do need your service or product, they will think of your company.

Keep working at it.  It is easy to let it slip when you see lots of coverage but remember that the lead time means that publication is often 2-6 months after you have sent the press release. Allocate some time to your marketing each week - it will pay off.

During 2010, Garrendenny Lane Interiors has been featured numerous times in Munster Interiors, Image Interiors, House and Home, UR Dream Home, Homes Supplement of the Irish Sunday Times, Friday’s property pages and the Mothers and Babies supplement of the Irish Independent, Sunday Business Post, Irish Interiors.

Lorna has also been featured in the ‘People in Business’ slot in the Sunday Business Post.

I would like to emphasise that I have no experience in PR or marketing.  I worked hard at it because my budget for advertising was virtually zero.  My next challenge is to raise my company’s profile in the UK interiors magazines!

How do you build PR for your business?

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This post is part of the HP SugarTone contest: “Making your business amazing”, sponsored by Hewlett Packard

“Sweet Business Blogging Contest" Making Your Business Amazing

Reached the point where your online presence is positively dull and lacks luster?

OK, so I sound like a Pantene commercial, but you have to admit that they know how to put the 'wow factor' back into hair. Your digital self can shimmer and glow just as radiantly with an online makeover. All it takes is a few simple steps to snip away those rough ends and cover that grey!

1) Book an appointment

You've made the first step, don't delay, set the date and get planning.

Collect inspirational information. Research online (and offline),  and all the time let an endless flow of questions joggle your brain cells:

• What don't you like?
• What do you like?
• Where are changes required?
• Where can improvements be made?
• Whats your budget
• Whats your time-frame?
• What are your goals?
• How would you like to be perceived?

You might be asking yourself - 'but why all the questions?' - questioning starts the planning process.  It gets all those ideas rising and pouring onto paper. You can't start until the begin, and you can't begin without questions!

2) It's all about the style

You know what they say - a good hairstyle is all about the style; the cut. the same applies to a website. If you get the style set, everything else will fall into place.  Style sets the order, the mood, the atmosphere of a website (Yes - websites have atmospheres).

Just like a worn-out hairstyle, a website can look outdated quickly. It might take one year, or three, but eventually every site will become staid. Keep reinventing your style and your site will be reborn!

Styling tips:

• Watch out for striking styles for inspiration
• Read up on the latest styles and modern twists. No time? Enlist someone who can
• Keep abreast of new technologies and concepts that your public will expect (2010 - Collaboration, sharing, interaction)

3) Colour me happy

Colour goes hand-in-hand with style. Donning a fresh lick of digital paintwork will lift your site instantly. If you have strict brand guidelines, why not recommend a new shade for the palette and highlight the benefits:

• Will rejuvenate the site (brand)
• Renewed appeal for visitors (and you!)
• Modernise your site

4) Co-ordinate and Integrate

That's the website done, but what about everything else?

In marketing, co-ordinating means extending your style to all your activities (emails, brochures, social media, blogs). Embrace your new style - integrate it into all your digital channels and your offline activity.

5) Attention seeker

You're looking hot (and you know it!). Now it's time to flick that shine switch to max and grab some attention.

Flaunt that new look, here's how:

• Email all your 'friends'
• Share images and videos on social media sites (get friends to share)
• Add to forums and networking sites
• Promote with banners and sponsored adverts
• Blog the experience
• Add a mention to your email signature
• Print out some flyers for networking groups and events

Keep the shine bright by making regular tweaks!

Share your 'makeover' experiences ...

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This post is part of the HP SugarTone contest: “Making your business amazing”, sponsored by Hewlett Packard

Time to talk about project management and your business.

Don’t  Yawn!

This is more than relevant (hopefully!) and will help make your business great.

So grab a coffee and let’s proceed.

Outside of the traditional retail outlet or manufacturing business, most of us are engaged in the provision of client services whether as an individual or part of a bigger business.

Accountants, engineers, designers, florists, landscapers, software engineers, architects, web designers, marketers.. the one thing that they all have in common is that they are all project managers.

(Have a sip of that coffee and keep going – you’re doing great!).

They don’t often call themselves project managers or indeed describe what they do as project management.

But it is!

A florist as a project manager? Get real.

Ok, I grant you that the daily operations of creating a beautiful bunch of flowers is not project management. The flowers for someone’s big day are a project though.

A florist meets the clients, designs the flowers to be used, gets the design approved, goes to the venue and gets it all setup and gets a sign-off from a client once the job is done. During this activity, the florist will encounter as many problems or hiccups that can be found in what is deemed to be the more traditional description of project management in IT or engineering.

Think about your own service delivery – especially those of you who don’t call the work a project. Does it have these standard elements (or something close)?

• Client engagement,
• planning and design,
• creating something from that design,
• giving that “something” over to the client for approval and acceptance,
• closing off the piece of work and
• getting paid.

If this describes you then you are a project manager and what you do is project management.

(Another quick coffee sip - fair play, you've stayed awake this long - nearly there!)

So what you ask?

So what indeed! Now you understand that what you do is project management, then there are lessons to be learnt from traditional project management that you can apply to your business.

Why? Because the processes and checks/balances that project managers put in place, when not stifled by poor business management practices, will help you deliver a better project for your clients.

Project management will give you the capability to honestly track and manage your projects so you can better understand how effectively you deliver and continuously improve.

Most service business managers don’t need professional training to be a project manager. The trick is to learn and understand the basic principles of project management that apply to your particular business. Any more than that creates unnecessary overhead.

There is a huge amount of detail to be read on project management. Take some time out and see how you could apply some of the learning to your business.

So go on all you newly identified project managers, be great in your project delivery!

If you enjoyed this post (or stayed awake long enough to get to the end), please give it a vote on Bizsugar.  Thanks for reading!

Photo(s): @John, DavidW , Navicore

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This post is part of the HP SugarTone contest: “Making your business amazing”, sponsored by Hewlett Packard