If you are aiming to win market share from your local market competitors then communicating in local market languages makes sense...
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Una Coleman
I am an International Strategy and Marketing Consultant with over 20 years experience in marketing and strategy and international operations both in the US and Europe. Broad functional experience in: Marketing and Communications Strategic and Financial analytics including Business Case Development Consulting and Operational management Client Relationship Management Deep financial services sector knowledge. Worked in organisations ranging from technology start-ups, fast-paced direct marketing agency to large corporates. Member of Enterprise Ireland Mentor Panel Member of IIA (Irish Internet Association) International Strategy Working Group
Posts by unacoleman:
Global
To translate or not to translate? That is the question
by on March 3rd, 2010 | 23 Comments »
Category: International Marketing, Strategy
Tags: global, International Marketing, localisation, localization, market expansion, marketing, marketing materials, tranlsation, website translaion
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Dublin Central Gets The Ball Rolling for 2010 - All Welcome
by on March 2nd, 2010 | No Comments »
Category: events
Tags: Dearbhla Walsh, Dublin Central RotaryClub, Emmy award winning director, Haiti, Rotary Annual Fund Raising Gala Ball, Shelter Box
Dublin’s Mansion House is the spectacular setting for this year’s Rotary Annual Fund Raising Gala Ball on Friday 19 March.
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Microsoft BizSparkCamp with Enterprise Ireland & TechLudd
by on March 1st, 2010 | No Comments »
Category: events
Tags: Bizspark, BizSparkCamp, Enterprise Ireland, funding, going global, grants, internationalization, marketing for start-ups, Networking, Pitch Slam, PitchSlam, sources of capital, Start-ups, technology start-ups, vc funding
As part of the local BizSpark programme, Microsoft Ireland, Enterprise Ireland and TechLudd are delighted to announce BizSparkCamp 2010 featuring Innovate! PitchSlam – an event designed to help accelerate Irish Startups’ businesses and provide the opportunity to be identified as one of the world’s most promising technology start-ups. This day-long conference will run on Monday, March 8th (doors open 9am) in the Radisson SAS Royal Hotel in Dublin’s city centre. Entrance is free of charge.
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All about WordCamp: A two day camp for WordPress.
by on February 22nd, 2010 | 2 Comments »
Category: Bloggertone announcements, events
Tags: blogging, blogging for international business, International Marketing, online marketing, personal blogging, plugins for wordpress, wordcamp, wordpress
If you’re interested in personal blogging or blogging for business, WordCamp is an ideal way to learn more about using WordPress and writing for the web. It's a two day camp for WordPress.
6 & 7 March, 2010 in Kilkenny. Expect three tracks, 35 speakers, 200 people.
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International Marketing in a Recession
by on February 12th, 2010 | 20 Comments »
Category: International Marketing, Strategy
Tags: discretionary marketing spend, economic downturn, internation marketing, marketers, marketing budget, pricing strategies, product price place promotion, the 4 Ps
Irish businesses tend to first target marketing when it comes to cutting costs, although academic findings suggest they should do the very opposite to survive the recession and thrive thereafter.
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DIGITAL LANDSCAPES TRANSFORMING YOUR BUSINESS ONLINE
by on February 10th, 2010 | 2 Comments »
Category: Bloggertone announcements, events
Tags: digital landscapes, digital media, digital strategy, emerging technologies, new technologies, online
'Digital Landscapes' is a half day interactive conference designed to help you maximise your business potential online. Learn how existing and emerging technologies, when combined with a strong digital strategy, can be a catalyst for change and growth in your organisation.
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After your MBA - the next steps on your journey
by on February 10th, 2010 | No Comments
Category: Bloggertone announcements, events
Tags: Career, career development, Job Search, Job Search Strategies, MBA, MBA Association of Ireland, MBA graduate, MBAAI
Learn how your MBA can impact your career Feb 27, DCU. Sponsored by the MBAAI (MBA Association of Ireland): “After your MBA - the next steps on your journey”
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Competitive Analysis Blog 3: The role of pricing
by on January 29th, 2010 | 8 Comments »
Category: International Marketing, Strategy
Tags: competitive intelligence gathering, competivive anlaysis, internationalisation, internationalization, new market entry, pricing strategy
This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market....
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The Brits vs the Americans – spot the differences
by on January 20th, 2010 | 20 Comments »
Category: International Marketing, Strategy
Tags: cross cultural, foreign market, going international, international business, international clients, international expansion, international footprint, international market research, International Marketing, international marketing strategies, international markets, international penetration, internationalisation, internationalization
Working cross-culturally definitely has its rewards, but it’s important to make efforts to understand the differences between your own habits and the expectations of those where you are doing business.
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Competitive Analysis (2)
by on December 15th, 2009 | 7 Comments »
Category: International Marketing, Strategy
Tags: competitive anlysis, entering new markets, global, going international, intelligence gathering, international expansion, market research
Analysing how your rivals have “set out their stall” not only enables you to assess how high the risk of new market entry is for you, but also how best to respond.
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