It’s an illusion to think we can progress, or even just play safe, by keeping behind the yellow line. We need to drive the passion and get over the logic, the resistance and the negativity that we may encounter – then use our minds to implement the resulting solutions.
Lewis Evans
Lewis is an artist, entrepreneur, inventor and marketing communications consultant. Fuelled by creativity and driven by a passion to provide innovation, impact and influence, his career has taken in a large variety of disciplines, skills and experience across many areas of industry and the public sector. He has worked with startups, SMEs, multinationals, rock stars, legends of film, the UN, people with AIDS and many more. All this has made him at times cynical, but more than ever confident that the future is bright if we can only empower ourselves. Our unique creativity is both a tool to achieve this and a measure of our success in all areas of life. It is essential that we nurture and develop our creativity, because if we stop being creative, we are going nowhere. Lewis offers a range of marketing communications services to businesses large and small that are aimed at improvement, transformation, increased efficiency and profitability. He also runs creativity courses in the Dublin area and occasionally somewhere sunny.
Posts by lewis:
Growth
Mind the gap. Please stay behind the yellow line
by on March 16th, 2010 | 10 Comments »
Category: Business expansion, Start-ups, SugarTone
Tags: business, Energy, European Commission, Hollywood Los Angeles California, Logic, Philosophy, politics, SugarTone, United Nations
Growth
Seeking authenticity, weighing up autonomy, hoping for atonement
by on March 2nd, 2010 | 14 Comments »
Category: Business expansion
Tags: atonement, authenticity, autonomy, barak obama, lewis evans, personal empowerment, tony blair
We cannot keep deferring to the apparent authenticity of others to guide our own lives. We have to build our own. Personal empowerment is the only way forward in an ever-more transparent and interconnected world.
Announcements
LEFT Brain Trading (Forex) webcast with Lewis Evans
by on February 19th, 2010 | No Comments »
Category: events
Tags: currency trading, eduaction, forex, left brain trading, lewis evans, olga sheean, technique
Lewis Evans is the inventor of the Absolute Fibonacci Framework and a partner in LEFT Brain Trading.
A fascinating process for traders and would-be traders alike. There will be a half hour presentation followed by Q&A.
Announcements
'Creative Juices' Weekend Workshop with Lewis Evans
by on February 19th, 2010 | No Comments »
Category: events
Tags: art, creativity, lewis evans, workshop
Explore your unique creative potential on a weekend workshop with Lewis Evans!
Marketing
Smoke and mirrors: the signals we send reflect where we are
by on February 18th, 2010 | 19 Comments »
Category: Branding, Marketing Strategy, Press release, Social media Marketing, blogging, online marketing
Tags: advertising, business, Company, Corporate identity, Health, Ireland, Tobacco, Tobacco industry
We have always been hugely influenced by images and messages. They form the bulk of our guidance system through life, but they are often subliminal. Do you know what your business is telling the world?
Management
Blog, blog, blah, blah – bland, bland?
by on February 5th, 2010 | 20 Comments »
Category: Self- development
Tags: Brainstorming, business, communication, creativity, marketing, Mass media, Social Media, Thinking outside the box
Because our creativity is like a muscle that we don’t flex very often, it can get a bit flabby...
Corporate identity is the nuts and bolts of the design and appearance of the company. Corporate image is the perception that is generated by the vision, actions, passion and activities of the company...
When times are hard and money is tight, I hear this often. The belt-tightening process seems to automatically result in ditching the creative. It’s ironic, because when anyone starts a new business, it surely springs from a creative inspiration. So, why is it that the very thing that inspired the whole thing is seen as expendable?
Creativity is probably the most valuable quality we have. It’s our nature to be creative – otherwise we wouldn’t even be here. Once we stop being creative – in all aspects of our lives – we are literally going no-where.
